Middle-age couples with children, pulling in combined household incomes nearing six figures. Most own their own homes. Some have a college education and work in a variety of occupations, including management-level positions.
Wide Open Foyers
Suburban families living in large houses.
These well-off married couples with children own their own homes, and the homes are bigger than average. Age ranges from the mid-30s to the upper 50s. Most are highly educated professionals, many with advanced degrees.
Wealthy married couples with children.
These affluent families live a very comfortable life in the suburbs. More than 20% have a family income over $125,000. Most have earned a college or graduate school degree, and most own their homes.
Younger suburban singles.
Aspiring singles climbing the corporate ladder and calling the suburbs home. Age ranges from mid-20s to mid-40s. Most rent their homes.
Bringing Up Baby
Younger urban couples just starting families.
Mixed educational status with some having a high school education and some college. Income from the low- to high-end.